Tips For Successful Affiliate Marketing
Affiliate marketing can be an excellent resource for income. Whether it be part-time with a supplemental income or full-time with a large income flow is entirely your choice. It all depends on the time and effort you intend to commit as goes with any other business.
The following are a few tips to increase the effectiveness of your marketing. Writing articles with worthwhile informational content is an excellent strategy for successful marketing. Make sure that your article contains useful information that targets your audience and doesn’t sound like a sales copy or ad. Studies have shown that banner ads are not the best strategy and that visitors actually avoid them. If you must use them make sure they’re used sparingly and well placed. Do not place a banner on the same page as your article. Placing a banner on the same page as your article can very quickly turn your well-written article into nothing but a huge ad. One very important tip to remember is that as an affiliate it is not your job to sell. The only job you have is to pre-sell. Once you’ve done your job correctly and “get the click” then it’s the merchant’s job to close the deal. Last but certainly not least, another important tip is to Know Your Product. If you know everything there is to know about it then it’s much easier to inform your readers of how it can work for them or why they should buy the product. So, therefore, if it’s in your budget you should buy it before you pre-sell it.
Google takes top hacker as intern
Google has assembled a team to spot critical bugs and vulnerabilities – and taken on one of the world’s most notorious hackers as an intern. George Hotz, 24, is best known for hacking Sony’s PlayStation 3 and Apple’s iPhone, actions that have seen him subject to legal action. Mr Hotz is part of Google’s Project Zero, a new effort to identify problems within any software, not just Google’s. A public database of vulnerabilities will be published by the company. It will give information on how long it took companies to react to the bug report and issue a fix. ”Once the bug report becomes public (typically once a patch is available), you’ll be able to monitor vendor time-to-fix performance, see any discussion about exploitability, and view historical exploits and crash traces,” explained Chris Evans, the Google employee heading the project. The “well-staffed” team will focus on finding so-called zero-day vulnerabilities. This is the term given to problems with software that had not previously been identified, meaning hackers have the chance to exploit a bug fully before it is patched – fixed – by developers. ”You should be able to use the web without fear that a criminal or state-sponsored actor is exploiting software bugs to infect your computer, steal secrets or monitor your communications,” Mr Evans continued. ”Yet in sophisticated attacks, we see the use of ‘zero-day’ vulnerabilities to target, for example, human rights activists or to conduct industrial espionage. This needs to stop.” Part of that effort requires bringing on the types of people that were previously the object of technology firms’ ire. Mr Hotz – known as geohot online – was taken to court by Sony after he hacked the PlayStation 3 so it could play pirated games. The case was settled out of court, with Mr Hotz agreeing to not target Sony products in future. MEET THE BUG HUNTERS You’ve found it. A way in. A gap in the fence; a chink in the armour. The needle in the… stack of needles. But now what? Do you do the good thing? Tell the owner you’ve rumbled their security, help them fix it and get a well-meant pat on the back? Or do you take your new weapon out into the wild and sell it to the bad guys for thousands upon thousands of pounds? Google felt the sharp end of Mr Hotz’s hacking ability – he was able to hack the firm’s Chrome operating system. In contrast to the Sony lawsuit, Mr Hotz was awarded a $150,000 (£88,000) prize as part of a competition arranged by manufacturer HP. ”I think what we’ve seen in the past 18-24 months is a change in attitude from a lot of companies on how to handle vulnerabilities in their applications,” said security expert Brian Honan, who noted that Mr Hotz had also worked for Facebook. ”We’ve seen Google be very proactive in this, but other companies like Facebook and Microsoft all have ‘bug bounty’ programmes whereby you can report a bug and be financially compensated.” ”Other companies may begrudgingly accept Google reporting a vulnerability … But at the same time, most companies do now have a progressive attitude to receiving reports – I don’t see them looking at Google in a negative way.”
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